Chen Yingjie view, Daphne's so that consumers

Chen Yingjie view, Daphne's so that consumers can use a more efficient way to achieve the lowest cost and consumption purposes. but to achieve this goal, we should try to store located in places frequented by the public. Although in some high-end of the mall to see less than Daphne's counters, but in Carrefour, Wal-Mart and Tesco hypermarkets always see them in the store Daphne.Daphne will be the future as a commodity brand, product will be extended to clothing women's shoes, including products and glasses. future strategy. even as low as 10 dollars less, but the sales are 30 billion dollars. and Chen Yingjie hope Funi, it will be a cover multi-channel branded footwear products, from children to elderly people can be in the Shoebox Shoebox Lord, basically a supermarket for the neighborhood out of the new business district, non-stop expansion of l shoe r. The shop strategy is centered on residential areas, such as in Beijing, cabinet is convenient to buy, easy to buy the whole family.